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3. Pay Per Click Campaigns

Target the right audience every time with Pay Per Click

Focus on the suitable kind of customer to your website with Pay Per Click advertising.

What is Pay Per Click Advertising?

Pay Per Click or PPC is an Internet marketing strategy where you pay a certain amount of money every time one of your ads is clicked. This might seem bizarre but you have to believe us that it is one of the most effective ways to assure that prospective buyers will be swarming to your website. These ads tend to show up at the top or besides the regular(organic) results and are often listed as “sponsored” or featured, which is an effective strategy. It is a better approach Instead of trying to get visits through organic results (a.k.a. regular searches) which takes some time to build and bring your site to the top of the results. Every time one of your Pay Per Click adsis clicked, it brings a new lead to your site. Location within the sponsored results depends on how much you are willing to pay for the keyword or key phrase that was searched. Zero Plus IT Solutions is a certified Google partner and is forever ready to help you start your new PPC campaign.

When should I use PPC?

As you can imagine this kind of advertising has some legit advantages over the standard SEO (Search Engine Optimization). While standard SEO can take somewhere closer to a year for you to start getting results, PPC implementation is fairly straightforwardthus giving you much needed quick results. Your business, products and services are assured to get exposure to potential customers. You can change how much of your budget you want to spend on a daily basis or at any given time and set daily limits for your budget.

Are there any downsides to Pay Per Click?

There are several drawbacks to relying only on this mode of advertisement. However. Your new bid can lower the positions of other firms, and the most common reaction is to raise the value of click to regain the ranking. These kinds of campaigns can become acutely expensive, depending on the aggression and competitiveness of the parties. Because of this, constant monitoring is recommended. In addition to that, many users have learned to recognize PPC and avoid using them.

Your landing page (the page which is displayed to your customers once they click on your advertisement) can also make a huge difference in how better prepared and superior you appear while competing with other PPC users. It's not uncommon that someone who is paying less money may appear more popular than some competitors. This is based on how well your landing page is created and your keywords are place into it. Designing a landing page with your PPC campaign is the right way to go for sure.

How does a PPC campaign work?

A PPC campaign will start with a thorough market analysis in general, which shows us the most searched terms for what is being advertised by you. Based on that we can set up a starting budget and daily limit for how much you are planning to spend per click on the campaign. You can also run multiple campaigns using different keywords running at the same time to provide you a detailed understanding of what people like searching for.

Keyword research is fundamental to run a successful PPC campaign unlike a regular SEO with a PPC campaign. There are no practical limits to the number of keywords or key phrases which can be used at no extra cost to add keywords. This makes the keyword selection process easier as there is no a fixed number for the keywords to be utilized within the site.

An experienced PPC campaignerwill be able to set a flawless campaign for you without robbing you of your hard-earned money. There are numerous keywords and key phrases that can easily bring traffic to your site and not all of them are very vying for the best, it all depends on how good experience and knowledge the company in charge of setting this up for you has.

Monitoring and Analyzing

Constant monitoring is extremely important for a good Pay Per Click campaign considering that positions can change on any given day. The top 3 Overture or Google AdWords results is what is generally shown on maximum searches. The competition for these places can be fierce, and bidding wars are very common. It is essential to study the efficacy and importance of each and every keyword and phrases on a monthly basis.

Besides tracking ranking positions, we will utilize all of this to refine your PPC campaign and provide you extra traffic per keyword.If you are still in doubt if PPC is right for you then contact us today and one of ourPay Per click advertising in Zero Plus IT Solutions specialists will be glad to answer all your questions.